Engagement Options

Subject to availability

  • The full-service engagement is deeply collaborative and tailored to align with your brand's vision and goals. Partnering closely with your executives, marketing, and e-commerce teams, we will craft and execute a cohesive strategy that resonates with your business objectives and seamlessly integrates into your current operations.

    My commitment extends beyond strategy development; I will be in tandem with your team every step of the way, overseeing the strategy's execution. This hands-on approach ensures that key performance indicators (KPIs) are consistently met and surpassed, driving tangible results and fostering continuous growth for your brand.

  • Strategy Enhancement is designed to refine and elevate your marketing and direct-to-consumer (DTC) strategy. This comprehensive approach begins with an in-depth analysis of your current strategies, identifying critical areas for improvement. We focus on outlining processes for incremental enhancements, ensuring that each step contributes to a more robust and effective strategy.

  • The project-focused engagement is designed to zero in on your brand's unique and immediate needs. It's an approach that targets critical gaps in your marketing or e-commerce strategies, delivering tailored solutions where your brand needs them most. This focused approach relies on collaborating closely with your marketing and e-commerce teams, ensuring they are equipped with the right processes and tools to implement and maximize the strategy's impact effectively.

Services

  • We'll conduct a detailed audit of your marketing mix, a crucial step in identifying underperforming areas and untapped growth opportunities. By evaluating each element of your marketing strategy - from product and price to promotion and place - we gain insights into what's working and what's not. This comprehensive analysis allows us to pinpoint specific areas where improvements can be made, ensuring that each aspect of your marketing mix is fully optimized to support your overall business goals.

  • We'll streamline your email & SMS engagement by segmenting your audience for personalized campaigns, creating engaging content, and delivering targeted messages for promotion, relationship nurturing, and knowledge sharing. Central to the strategy is incorporating lead generation tactics to expand your customer base and increase conversion opportunities. This unified approach ensures each campaign or flow resonates effectively with your audience, driving meaningful engagement and revenue.

  • We'll focus on strategically placing your brand and products in the market to maximize visibility and appeal to your target audience. This involves deeply understanding your market landscape, competitor analysis, and customer insights. We'll work closely to define and articulate your unique value proposition, ensuring it resonates with your audience and differentiates you from competitors. This approach includes crafting messaging that aligns with your brand identity and speaks directly to the needs and desires of your best customers.

  • We'll enhance your brand's online presence by developing a robust SEO and content strategy, including keyword research, quality content creation, on-page optimization, link building, and regular updates to stay ahead of your competition.

  • We'll analyze your customer journey, identifying key areas where users may drop off and not convert. Suggest improvements in your website's layout, navigation, and content to enhance user experience and increase conversion rates. By focusing on these areas, we'll streamline the path to purchase, making it easier and more appealing for customers to complete transactions.

  • We'll work together to develop a dynamic forecasting model and budget strategy to meet your revenue targets. Allocating your budget across various marketing channels ensures that each dollar spent contributes to meeting your goals.

  • We'll assess and strategically allocate your internal resources for effectively executing tasks and provide comprehensive training and guidelines for your team. Leaving your team well-prepared to implement and manage the strategies effectively, leading to improved performance and productivity in executing your marketing plans.